A blonde woman looks back over her shoulder.

Jane DeMarco

Senior Product Designer

Available for work

ABOUT ME

Somewhere between strategy and craft.

I started out studying architecture, which honestly makes a lot of sense in hindsight. The obsession with how space feels to move through translated pretty directly into thinking about digital products.

These days I lead design on products used by hundreds of thousands of people. I sit at the intersection of research, systems thinking, and visual execution — equally comfortable in a whiteboard full of sticky notes or in my design tool at 11pm getting the spacing exactly right.

Outside of work: I shoot 35mm film, drink too much pour-over, and I've had a thing for brutalist typography since 2017 that I refuse to call just a phase even today.

FOCUS AREAS

Product Strategy & UX

Design Systems

Growth & Conversion UI

Accessibility (WCAG AA)

TOOLKIT

Design Tools

No-Code Builders

User Research

Motion & 3D

HOW I WORK

My process

PHASE 01

Research & Discovery

Interviews, heuristics, and competitive audits. I won't open Figma until the problem is clear and the users are understood.

01

PHASE 02

Define

Synthesise research into clear problem statements, personas, and prioritised user journeys to align the team project goals.

02

PHASE 03

Ideate & Wireframe

IA, user journeys, and wireframes. Pressure-tested with real users early before committing to any visual design decisions.

03

PHASE 04

Visual Design

High-fidelity UI with motion, tokens, and component specs. Pixel-perfect but never overworked or precious.

04

PHASE 05

Outcomes

Annotated specs, eng syncs, and launch QA. I stay close until it's live — then keep watching the data closely.

05

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